Every day is a magical day at Hamleys

By regularly visiting our Regent Street Store page you'll never miss any of the action!


  • Date: Boxing Day 26th December
  • Where: Hamleys Regent Street & Online

Hamleys biggest ever SUPER SALE has just landed!

Enjoy MASSIVE SAVINGS on selected toys, games and much more in our SUPER SALE at The Finest Toy Shop in the World! There’s something for everyone with up to 50% off hundreds of toys including; Playmobil, VTECH, Leapfrog, BIGJIGS and Minecraft.

Find out more and join in the fun, magic and theatre at your local Hamleys toy shop from Boxing Day and throughout January.

Keep up to date with what’s on at Hamleys – search your local toy shop on Facebook for more information. #hamleys

*Select lines only. Terms and conditions apply. Subject to availability, while stocks last.

Book your Hamleys Birthday Party and receive a FREE present worth £75!

  • Date: 1st – 31st January 2018
  • Where: Hamleys Regent Street

From the moment you book your birthday party at Hamleys the fun, magic and theatre begins!

Hosted by the Hamleys Entertainers, our special guests will enjoy an action packed time including activities, games & lots of fun. From treasure hunts and arts & crafts to dancing and party games, the birthday child and their friends will get to enjoy a truly magical experience. Each child will even get to take away a gift bag exclusive to Hamleys.

Every weekend from 6th – 28th January you’ll have the chance to meet the team and find out just how magical a Hamleys Birthday Party can be!

PLUS if you book your magical birthday party from 1st – 31st January 2018, you get a FREE present for the birthday child worth up to £75!*

*For the birthday child at every Hamleys Party of twelve children or more, booked before 31/01/2018. Terms and conditions apply, ask in store for more details.

Hamley & Hattie Bear Meet & Greet!

  • Date: Every day!
  • Time: 12pm, 3pm, 4pm

Come in every day for a chance to meet our loveable Hamley or Hattie bear! Don’t forget when you find them to take a selfie and share on social media with #hamleys!

Join in the fun & high fives with everyone’s favourite bear!

Additional Information: All Hamleys customers should expect queues at free events; customers should arrive early to avoid disappointment. Queues will be cut to ensure the event finishes on time. Activity times and dates may vary. Standard Hamleys T&C's apply.

Book your Hamleys Birthday Party Online!

  • Date: Coming Soon
  • Where: Hamleys Regent Street

Very soon you will be able to book your little one’s Hamleys Birthday Party using our brand new online booking service.

More information will be available soon – keep an eye on your local toy shop’s Facebook page or sign up to our newsletter to receive an update first! Sign up here!

join us on Facebook

Hamleys on Facebook!

  • Date: Keep up to date Every Day!
  • Time: LIKE us today!
  • Where: Online!

We are always having a great time at the Finest Toy Shop in the World! To make sure you don’t miss out on the fun, magic and theatre join us on Facebook by clicking on the link below and LIKE your local page. This means you will never miss out on special events, character visits, special offers, competitions and lots more!

Hamleys - Bringing Toys to Life!


What's On at Your Local Hamleys