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Keep up to date with the Hamleys magic on Instagram @HamleysOfficial, Facebook and @HamleysToys on Twitter #Hamleys

Puppet Show

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 12:00, 12:30, 17:00 & 17:30
  • Location: Ground Floor, Regent Street

Are you ready to Share a Smile at Hamleys Regent Street once again? Well, visit us and watch a Puppet Show like no other! This Summer you can join the Hamleys Entertainers at our Puppet Theatre on the Ground Floor. Get ready for exciting stories, lots of laughter, silliness and even have the chance to join in!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Harry Potter at Hamleys

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 11:00, 13:00 & 17:00 (11:00 on Saturday only)
  • Location: Lower Ground Floor, Regent Street

Calling all Witches and Wizards! Which house will you be joining this Summer? Gryffindor, Ravenclaw, Hufflepuff or Slytherin? You’ll be sorted by the Hamleys Wizards and find out your future at Hamleys Wizarding World. If you are lucky, you might even receive some wizard training on your visit!

Do you think you have what it takes?

Wands ready! Join us on the Lower Ground Floor for fun, magic and theatre!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Story Time

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 12:00, 15:00 & 18:00
  • Location: First Floor, Regent Street

Share a Smile this Summer at Hamleys Regent Street with special Story Times from the Hamleys entertainers. We are inviting you to get lost in a world of imagination, whether you’re jumping in muddy puddles with Peppa, having tea with a tiger or travelling through London with Paddington Bear, let the Hamleys Entertainers take you on an adventure.

Story Time will take place on the First Floor, so come and join in the fun, magic and theatre at the Finest Toy Shop in the World.

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Meet Hamley Bear

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 11:00, 15:00 & 18:30
  • Location: Ground Floor, Regent Street

On the 1st and 2nd of August you can meet our loveable Hamley Bear once again at Hamleys Regent Street! No one loves to Share a Smile more than Hamley Bear so make sure to smile right back at him when you see him around the store!.

Remember to take plenty of photos of him and share them on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Play with the Hamleys Race Team

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 12:00, 15:00 & 18:00
  • Location: Fourth Floor, Regent Street

READY, SET, GO!!! Do you have the speed skills to be a Hamleys certified racer? Take a pit stop on the Fourth Floor at our Scalextric Race Track to record your fastest lap. You’ll be in with the chance of being immortalised in the Hamleys Racing Hall of Fame by earning a place on our official Hamleys Racing Leader Board!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

Hamleys Daily Parade

  • Date: Saturday 1st and Sunday 2nd August
  • Time: 16:00
  • Location: All Floors, Regent Street

When was the last time you were shopping, and a Ringmaster, Ragdoll and Toy Soldier began a dance parade round the store? Never? We thought so! So why not try something new this Summer and come to Hamleys Regent Street to experience something special and make a memory that will last a lifetime.

Starting on the Ground Floor. Get ready to for fun, magic and most importantly… Sharing A Smile!

Remember to share your experience on Instagram @HamleysOfficial!, Facebook @HamleysOfficial and on Twitter #Hamleys

We’re open and we’ve missed your smiles

The Finest Toy Shop in the World is now open and we’re so excited to Share a Smile with you once again! At Hamleys, we create magical memories, share special moments, hear laughter and see smiles, but our priority remains the safety and wellbeing of our customers and colleagues. We know that our world is better with you and by following all government safety guidance we’ve now made it safer for you:

  • You might have to queue up: Our stores will have a reduced capacity in order to support two metre social distancing; therefore, you may be asked to queue before entering.
  • Demonstration and entertainment with social distancing: The beating heart of Hamleys - our experience and demo team will keep bringing toys and storytelling to life while ensuring social distancing is adhered to by using clear markings and signage.
  • There is a map with directions on the floor: Seriously! While we may request you to follow a one-way system to support the flow of customers in the store, there is no harm in making it a fun game – you never know it might lead you to a lost treasure.
  • No hugs for a while but let’s wave and smile: Hamleys staff will still deliver exceptional customer service but maintain a two-metre distance. The staff might also look different in their new Protective equipment including gloves and face-coverings.
  • We have taken a full wash: Prior to opening, all stores have been cleaned thoroughly and staff briefed on the importance of increased cleanliness and hygiene. Hand sanitiser is available in all sites.
  • We also built a castle: Protective barriers have been installed at till points and where possible, we would like to encourage customers to use contactless payments.
  • If it’s not Hamleys Safe – it’s not there: Where social distancing guidelines cannot be followed in full, we will cease this activity until it can be carried out safely.
 

What's On at Your Local Hamleys